Trade pricing. Built around your business.
Account pricing across the range, with the support of people who know the gear.
A trade account is about making your costs predictable. Consistent pricing on the parts you use most means you can quote jobs with confidence and keep more of what you charge — and it applies the moment you log in, with your price shown beside the retail price on every product.
What you get
Pricing that follows you around the site
Your discount shows on category pages, product pages, the cart and the checkout. Not just at the last step, so you can plan a job properly.
The same range, same stock
Trade pricing applies across everything we sell, from small consumables to major equipment. Nothing is walled off behind a separate trade catalogue.
Bigger breaks on bigger orders
On most Electrical and Hour Meters products, trade accounts get 8% off at 5+ and 10% off at 10+, worked out automatically in the cart. Buying a larger volume, or after something we do not list? Email us and we will quote it.People who know the gear
Specifying a meter, a beacon or a connector for a particular job? Our team works with this equipment daily and will help you get the right part first time.
How it works
Apply below
Tell us the business name, your ABN and what sort of work you do. It takes a minute.
We review it by hand
Usually within one business day. We will email you either way, so you are never left wondering.
Log in and the prices change
Once approved, trade pricing is live on your account. Nothing to activate, nothing to enter at checkout.
Apply for a trade account
Fields marked “required” must be completed. If you already shop with us, add your account email and we will upgrade that login rather than making you start again.
Questions before applying? Contact the ALNA team.
For information about how we handle your details, see our Privacy Policy.


